AstraZeneca Breztri “Not this Llama..”

We were tasked by client with executing this campaign for their new rescue inhaler entirely via AI generated visuals.

But those who know AI in our industry well, know that there’s no big red “Easy AI” button – we spoke to 16 different AI-first shops, and this still took a live action comedy director paired with an A+ post studio who excelled in multiple AI tools, and every step of traditional production: casting, character development, locations, wardrobe, art department, B&W key frames, storyboards, layers of endless approvals, and even 5-7 minutes of AI “dailies” that were used to edit in offline… and then we still went through color, VFX/cleanup, recorded a human VO, and licensed a library music track.

While AI production is more affordable than live action and heavy CGI/VFX, it’s not faster. This spanned many months and took a small army to deliver.

Director: Ryan Ebner @ Art Class
AI visuals and post: Overture w/ Stewart Hendler
Mix: Another Country