WENDY’S
“CHOICE” & “UNPACK” TV
A couple fun TV spots we produced for Wendy’s NCAA March Madness 2021 with Reggie Miller and Kenny Smith… celeb work always comes with its share of challenges, but it was refreshing to be present for the shoot in LA amidst Covid madness. Wendy’s considers March Madness their "Super Bowl," so there were a lot of eyes on these.

We also produced myriad social content out of these spots: IG stories, Snap ads, etc.

“ALWAYS BE BACONATING” TV
If I have to produce a spot that’s strictly post-produced, this is the kind of spot that makes it a lot more interesting. Just a blend of existing food and stock footage supplemented with some GFX from Digital Domain, who surprisingly handled everything from offline through finish.

SOCIAL & EVENT ACTIVATIONS
This is one of those projects that I include on my reel because I’m proud of what we pulled off for a $50K all-in budget.

Tasked with capturing content of this haunted house “Scare-Thru” Wendy’s build around a drive-thru at a Wendy’s in LA (during PEAK Covid in October 2020), I had to call in a lot of favors to help pull this together in under a week.

We cast our own “real people” to come experience the event, and we rigged their cars with cameras and mics to do so, but the experience was such a hit, that there was a 4-hour line to get through the drive-thru the entire weekend, so it took a lot of juggling to get our people through… it was my first boots-on-the-ground shoot in 2020, and I was buzzing the whole time. I produced, I directed, I acted as 2nd AD and grip… it was down and dirty and crazy and I loved every minute. We turned these videos around in under 24 hours after we wrapped filming, as well.

The client and my creative/account team were thrilled with the final product and how I pulled a rabbit out of a hat… not award-winning work, but work of which I’ll always be proud because of what went on behind the scenes to make it happen.