WENDY’S

“ALWAYS BE BACONATING” TV
If I have to produce a spot that’s strictly post-produced, this is the kind of spot that makes it a lot more interesting. Just a blend of existing food and stock footage supplemented with some GFX from Digital Domain, who surprisingly handled everything from offline through finish.

“CHOICE” & “UNPACK” TV
A couple fun TV spots we produced for Wendy’s NCAA March Madness 2021 with Reggie Miller and Kenny Smith… celeb work always comes with its share of challenges, but it was refreshing to be present for the shoot in LA amidst Covid madness. Wendy’s considers March Madness their “Super Bowl," so there were a lot of eyes on these. We also produced myriad social content out of these spots: IG stories, Snap ads, etc.

"McFAIL SUMMER SALAD” :30
Just a fun spot we shot with Gifted Youth – casting for the boardroom was a riot

EXPERIENTIAL / SOCIAL ACTIVATIONS

“HALLOWEEN SCARE-THRU”
This is one of those projects that I include because I’m proud of what we pulled off for a $50K all-in budget.

Tasked with capturing content of this haunted house “Scare-Thru” Wendy’s build around a drive-thru at a Wendy’s in LA (during PEAK Covid in October 2020), I had to call in a lot of favors to help pull this together in under a week.

We cast our own “real people” to come experience the event, and we rigged their cars with cameras and mics to do so, but the experience was such a hit, that there was a 4-hour line to get through the drive-thru the entire weekend, so it took a lot of juggling to get our people through… it was my first boots-on-the-ground shoot in 2020, and I was buzzing the whole time. I produced, I directed, I acted as 2nd AD and grip… it was down and dirty and crazy and I loved every minute. We turned these videos around in under 24 hours after we wrapped filming, as well.

The client and my creative/account team were thrilled with the final product and how I pulled a rabbit out of a hat… not award-winning work, but work of which I’ll always be proud because of what went on behind the scenes to make it happen.

“RICK & MORTY TAKE-OVER/ACTIVATION”
Wendy’s never stopped with the fun and clever collaborations. In yet another full restaurant takeover, we teamed with an event company who handled the actual takeover/build, and then I collaborated with them during the overnight install and launch to create some fun social content around the activation itself – this was essentially a quick social “trailer for the event”

“CHEF MIKE PRETZEL BACON PUB CHEESE BURGER – LIVE STREAM”
Mike was formerly a “chef” at corporate McDonald’s and became a temporary spokesperson for Wendy’s when we launched their new brand campaign around 2020 – and we continued the fun with some live streams like this – where I worked with a live streaming vendor, and actually attended the taping/streaming itself, as it was local to Chicago – a fun 30min event to pull off under a fair amount of coordinating – this was a teaser from the stream itself

“WENDY’S ATL FINAL FOUR STREET ART”
This project sadly died before it was awarded, but I spent a couple weeks engaging and bidding local street artists in Atlanta who were concepting cool artwork that would live on building rooftops, etc. – all near ATL’s airport, so incoming flights would see this art as folks flew in… this was one of the concepts from the artists we engaged – just really enjoyed the process of tracking artists down between the web and social media – and engaging with incredibly talented people