The :60 spot is just a small part of a massive 360 campaign we launched for Mazda after nearly 2 years in the making. Filmed in Slovenia/Croatia across 6 shoot days and edited w/ the most condensed post schedule I’ve ever seen, we created content that spanned TV, social, and print. I coordinated a last-minute photographer to help capture static content, and then oversaw post production across multiple 90-hour weeks, finding a new VO for the brand and auditioning over 100 tracks against picture…

60 Edited by Fernanda Cardoso and Leo Scott @ Cartel
Social content edited by Sam Puglise-Kipsey @ WHP
Mixed w/ Jeff Payne @ Eleven Sound
Color/Finish by Daniel DeVue/Benji D @ Trafik

Final deliverables- :60, 2 x :30s, 12 x unique :15s, a handful of :06s, and dozens of stills for print and social use (and every social resize under the sun)

I also had the monumental task of getting three influencers from the US to Slovenia/Croatia: Nika Muhl/Seattle Storm (WNBA), Cliff Kapono (surfer/scientist based out of Hilo, Hawaii), and Helio Meza, a teenage racing phenom from Houston, TX – we cut quite a bit of original content for each of them. Below the 60 TV is Nika’s long form, and then 15s for Cliff and Helio.

Also below a handful of stills we captured with Tomek Ozlowski, the Poland-based photographer I helped wrangle for the production at last-minute notice…