I produced the launch of the ALDI U.S. “Likes” Campaign, which was a fully integrated project. We captured content for TV, digital, print, and social. In addition to these :30 spots, we produced :15s for pre-roll, shot stills for print ads, and also utilized additional footage for Snapchat ads.
These are a handful of spots we produced for the campaign across two years. Simple spots and fortunate enough to have clients that let us push the humor with some of our casting and concepts.
AWARDS: 2017 Best of TV – The D Show / Adcraft
Role
Senior Producer
For
McCann Detroit
Date
Summer/Fall 2016 & 2017
Type
Broadcast, Digital, Social, and Print
“Roommate” | ALDI / Brian Billow | O-Positive
“Greek Statue” | ALDI / MJ Delaney | Moxie Pictures
“Cheese Singles” | ALDI / MJ Delaney | Moxie Pictures
“White Christmas” | ALDI / MJ Delaney | Moxie Pictures