CHEVY EQUINOX “You’re Going to Need a Bigger Playlist”

GM tasked Monks with creating a series of quickly adaptable content via a hybrid of AI and CGI workflow.

This :15 was the first of what will likely be dozens of adaptable videos – using the “Studio World” environment as a base “location," and then shifting AI-generated backgrounds, vehicle, vehicle color/trim/etc., and adding 2-3 new camera angles per adaptation.

Led by Ergin Kuke, AI VFX Supervisor @ Monks; I lead-produced as EP, with support from a Senior on my team

CHEVY SILVERADO RST "In and Out”
Director: Nick Stachurski w/ Monks

Small, scrappy shoot we pulled off in Metro Detroit (Clarkston, MI) w/ Nick Stachurski as director – managed a 2 x day location shoot, coupled with a stills unit for under $130K all-in. Beyond delivering several stills and social content, this was the hero :12/3 for digital use; I lead-produced as EP; turned over post to a Senior

CHEVY BOLT LAUNCH – 4 x spots
Director: Aaron Jones w/ Monks

Helped lead the director search and bidding of this project in an EP capacity; shoot/post led by a Senior on my time with my support and oversight.

All shot on location in Detroit area